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Oliver Buchannon
Robin Lobo

CEO & Co-Founder, Lumian

Prime Day starts tomorrow.

Jun 22, 2026

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4 min read

Prime Day starts tomorrow.

And it's not the one you prepped for.

Robin Lobo
Robin Lobo
Amazon rebranded Rufus to Alexa.

May 21, 2026

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4 min read

Amazon rebranded Rufus to Alexa.

Your listing has two readers now. Only one of them is human.

Robin Lobo
Robin Lobo
I can finally tell you what we've been building

Apr 29, 2026

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4 min read

I can finally tell you what we've been building

Today we're launching Lumian — and here's the story

Robin Lobo
Robin Lobo
Amazon grows 8.8%. Douyin grows 56.7%. Notice anything?

Apr 17, 2026

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4 min read

Amazon grows 8.8%. Douyin grows 56.7%. Notice anything?

Why ranking higher on Amazon is the wrong question now.

Robin Lobo
Robin Lobo
Helium 10 Is Getting More Expensive.

Apr 1, 2026

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6 min read

Helium 10 Is Getting More Expensive.

And It's Doing Exactly What It Was Bought to Do.

Robin Lobo
Robin Lobo
OpenAI Lost the Buy Button

Mar 18, 2026

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4 min read

OpenAI Lost the Buy Button

AI is changing how people decide what to buy, not yet where they choose to buy it.

Robin Lobo
Robin Lobo
Amazon Blocked ChatGPT. Now It’s Investing $50 Billion in OpenAI.

Mar 6, 2026

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8 min read

Amazon Blocked ChatGPT. Now It’s Investing $50 Billion in OpenAI.

The real strategy is making sure every AI agent still buys through Amazon.

Robin Lobo
Robin Lobo
Half of E-Commerce Is Now Controlled by Two Companies

Feb 24, 2026

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8 min read

Half of E-Commerce Is Now Controlled by Two Companies

Rely on only one, and you don’t control your business.

Robin Lobo
Robin Lobo
Amazon Is Bigger Than Ever. So Why Are Fewer Sellers Joining?

Feb 18, 2026

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4 min read

Amazon Is Bigger Than Ever. So Why Are Fewer Sellers Joining?

The answer explains where the money is actually going and who’s still winning.

Robin Lobo
Robin Lobo
Rufus Is Rewriting the Rules of Amazon

Feb 13, 2026

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7 min read

Rufus Is Rewriting the Rules of Amazon

The shift from keywords to reasoning is already redistributing demand

Robin Lobo
Robin Lobo
Why Saks’ Amazon bet just imploded

Feb 3, 2026

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3 min read

Why Saks’ Amazon bet just imploded

A luxury giant walked away from the world’s biggest marketplace

Robin Lobo
Robin Lobo
ChatGPT Is Getting Ads. This Changes Amazon More Than You Think.

Jan 23, 2026

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3 min read

ChatGPT Is Getting Ads. This Changes Amazon More Than You Think.

The quiet shift that moves power away from Amazon search.

Robin Lobo
Robin Lobo
Amazon Just Changed Shopping (Without Telling Sellers)

Jan 9, 2026

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7 min read

Amazon Just Changed Shopping (Without Telling Sellers)

“Buy for Me” shows how Amazon plans to own checkout everywhere.

Robin Lobo
Robin Lobo
The real threat to Amazon sellers isn’t fees. It’s invisibility.

Dec 9, 2025

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6 min read

The real threat to Amazon sellers isn’t fees. It’s invisibility.

AI gives answers. The future depends on whether you’re one of them.

Robin Lobo
Robin Lobo
ChatGPT Can’t See Your Amazon Products

Dec 3, 2025

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8 min read

ChatGPT Can’t See Your Amazon Products

OpenAI’s new shopping tool skips Amazon entirely

Robin Lobo
Robin Lobo
Why So Many Sellers Are Quietly Skipping Black Friday

Nov 26, 2025

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3 min read

Why So Many Sellers Are Quietly Skipping Black Friday

More fees, less logic.

Robin Lobo
Robin Lobo
Your Competitors Are Preparing for 2026. Are You?

Nov 20, 2025

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6 min read

Your Competitors Are Preparing for 2026. Are You?

unBoxed 2025... Unboxed.

Robin Lobo
Robin Lobo

Lumian

AI Simplified for Amazon Sellers