Robin Lobo | Lumian

Oliver Buchannon

Robin Lobo

CEO & Co-Founder, Lumian

Amazon Is Bigger Than Ever. So Why Are Fewer Sellers Joining?

Feb 18, 2026

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8 min read

Amazon Is Bigger Than Ever. So Why Are Fewer Sellers Joining?

The answer explains where the money is actually going and who’s still winning.

Rufus Is Rewriting the Rules of Amazon

Feb 13, 2026

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7 min read

Rufus Is Rewriting the Rules of Amazon

The shift from keywords to reasoning is already redistributing demand

Why Saks’ Amazon bet just imploded

Feb 3, 2026

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6 min read

Why Saks’ Amazon bet just imploded

A luxury giant walked away from the world’s biggest marketplace

ChatGPT Is Getting Ads. This Changes Amazon More Than You Think.

Jan 23, 2026

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7 min read

ChatGPT Is Getting Ads. This Changes Amazon More Than You Think.

The quiet shift that moves power away from Amazon search.

Amazon Just Changed Shopping (Without Telling Sellers)

Jan 9, 2026

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7 min read

Amazon Just Changed Shopping (Without Telling Sellers)

“Buy for Me” shows how Amazon plans to own checkout everywhere.

The real threat to Amazon sellers isn’t fees. It’s invisibility.

Dec 9, 2025

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6 min read

The real threat to Amazon sellers isn’t fees. It’s invisibility.

AI gives answers. The future depends on whether you’re one of them.

ChatGPT Can’t See Your Amazon Products

Dec 3, 2025

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8 min read

ChatGPT Can’t See Your Amazon Products

OpenAI’s new shopping tool skips Amazon entirely

Why So Many Sellers Are Quietly Skipping Black Friday

Nov 26, 2025

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7 min read

Why So Many Sellers Are Quietly Skipping Black Friday

More fees, less logic.

Your Competitors Are Preparing for 2026. Are You?

Nov 20, 2025

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6 min read

Your Competitors Are Preparing for 2026. Are You?

unBoxed 2025... Unboxed.